Samsung Mocks Apple’s Lack of Innovation Ahead of iPhone 14 Launch

 With a subsidiary iPhone right approximately the corner, it’s epoch for the revival of one of the mobile industry’s longest-running feuds: Samsung has released a accessory ad taking a dig at Apple for its deficiency of enlarge on in smartphones.

The ad highlights innovations that are “not coming to an iPhone stuffy you” because they’occurring for already user-viable in Samsung’s own similarly-priced devices subsequent to the Galaxy S22 Ultra and Galaxy Z Flip 4. It comes ahead of the activate of the iPhone 14 in savings account to September 7th.

Samsung’s Ad Makes Fun of Apple

The ad, entitled “Buckle Up”, is not bashful at taking pot shots at Apple.

It highlights Samsung’s own innovations following the highest do cameras in smartphones, the launch of zoom lenses, and the acid-edge form factors of folding devices, and jokes that you won’t be seeing these in the iPhone any era soon. Expectations for the iPhone 14 are that it will roughly-use the related design it’s had past the iPhone 12.

Samsung’s jabs are not utterly unfair. The company totally is more permissible to experiment taking into account adding features and form factors, even though Apple prefers a much slower, more iterative pace of evolve. This is seen especially in the design. Samsung has launched four generations of folding phones, while the iPhone is by yourself now thought to be losing its notorious notch.

It’s far-off away from the first epoch that Samsung has selected to create fun of the iPhone, although the have emotional impact does sometimes backfire. In 2020, the company hurt Facebook ads deriding Apple’s decision to cut off the charger from the iPhone box. But subsequently, as The Verge noted, it quietly removed them as Samsung once granted to nix the charger too.

Samsung vs. Apple

The rivalry among the two companies goes support to 2011 as soon as Apple sued Samsung for patent infringements in some of its into the future smartphones including the original Galaxy S. The exploit was finally decided in 2018.

Yet the needle continues. Earlier this year, Apple’s publicity head Greg Joswiak used an interview celebrating the 15th anniversary of the iPhone to moan more or less Samsungignoring the fact that the iPhone has now itself adopted numerous things that debuted upon Android devices, from greater than before screens and multi-camera setups, to house screen widgets